SOCIAL IMPACT DATA HACK 2017

The University of Tartu organised a datathon from 10th to 12th November 2017 with people of all ages and students from various universities. ETH Zürich offered sponsoring for the task “ASSET challenge: Smart Sustainable Shopping”. BIA and COOP offered guidance and mentoring for the participants. With three groups taking on the challenge, this topic was the most popular amongst in the event. Apart from the fun and interesting experience that all the participants had in the event, the ASSET project got valuable input for possible additional data sources on products or brands.

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The ASSET project was invited to host a workshop at the Ethical Consumer Conference 2017 in London.
The Ethical Consumer Organization is working on providing product ratings for consumers for more than 25 years, ASSET used this opportunity to involve interested participants and experts for contributing to individual product ratings ASSET offers to its users.
It was a very valueable conference and also a great opportunity to share visions and spirits.

http://www.ethicalconsumer.org/conference2017

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TESTING THE APP

After successfully installing all the beacons, the team is finally ready to test the app. After a quick introduction into the app, the team members start walking around the shop and trying out the different locations. With the “find me” button, the app is automatically suggesting the product groups that are in the shelves in front of the phone. Except for a few minor improvements that are needed, we are all excited to see that the localisation is working. With this result, we are all looking forward to the next field test with consumers.

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After bringing all the equipment to the store, the most important task is the positioning of the beacons. Different places have to be tested for the beacons to ensure the best functionality for the localisation module. Another important aspect for the positioning is to find hiding places, so customers don’t get distracted during their shopping. With the help of the beacons, the ASSET App is able to localise the consumers position in the store and consequently help with their shopping decision without scanning every single product. On the pictures you can see how the beacons look like and how the project team managed to mount them on the shelves.

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After 1 ½ years of hard programming work, the project is finally starting to take shape in the supermarket. The ASSET team is excited to meet in the shop for the first time to discuss the setting of the field test. We are unpacking the technical equipment (beacons) needed for the localization unit and identifying the last tasks before the trial of the app can be started with test users. For the first field test, the technical functionalities of the app will be tested and evaluated. The results of this tests will help us to perfect the system for testing it in real shopping situations.

 

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Digital technologies and the Internet are rapidly changing the opportunities we have to address some of society’s biggest challenges. Across Europe, a growing movement of people are exploring these opportunities, which range from creating digital platforms to setting up social networks for people with chronic health conditions or developing online communities where citizens can map and share data on pollution levels and climate change in their areas.
DSI has the great potential to contribute to three of the most important challenges facing Europe today by reinventing:

  • Public services, often providing lower-cost models of addressing social needs.
  • Communities and how people live and collaborate together.
  • Business in ways that are better aligned with human needs.

The Manifesto for Digital Social Innovation (DSI) is an initiative promoted by the EU project ChiC* with the collaboration of the DSI4EU project and several other European innovators. It tries to address the above issues by fostering civic participation by promoting active citizenship!

https://www.dsimanifesto.eu/manifesto/

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MIDTERM EVALUATION

After finishing the first prototype of the mobile phone app and first tests in the supermarket, we are happy to announce the successful midterm evaluation of the ASSET project. Updates on the first field test and other project developments will follow soon.

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You want to buy sustainable products? It’s important for you to include lots of healthy products in your diet? You want to choose the products that correspond to your believes?

Let us know what is important for you in your shopping choice? What information do you look for when choosing food products? Which additional data would you like to refer to for an informed choice?

Let us know in the comments below. We are curious about your opinion!

 

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