How does ASSET facilitate this new consumerism?
A pilot platform including different tools will be developed for a test phase within a supermarket. A consumer interface via a smartphone application linked to social media will provide the tool for supporting individual shopping decisions and interacting with the communicty. This is supported by a user localization system at the supermarket and an ASSET database system, collecting open data, integrating networks and addressing online collaboration.
These tools will be tested by users in a trial phase. The behavior of these consumers will be evaluated and give insights on the formation of a community. It will also be assessed, how people can be educated through this new political consumerism and how it multiplies. A scientific investigation will provide a better understanding of the process of collective awareness. The effect on retailsers and producers, not only monetarily, but also concerning awareness for their assets will be studied.
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