“Motivating citizens’ behavioral change through ICT” was the topic of a workshop at the Digital Social Innovation Fair 2018, where the ASSET project was one of 3 CAPS projects introduced and discussed. The workshop adressed challenges regarding the encouragement of active citizen participation and beahioral change through the use of ICT platforms, crowdsourcing tools, design thinking and gamification approaches.

Additionally, the ASSET project was also presented by a demo, where participants were invited to experiment with the smartphone application. A demo-supermarket with a virtual infrastructure was set up. Users were able to download the app and test it while going through the demo-supermarket and accessing single item’s ratings.

Agenda

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After months of intensive work, we are happy to start the second field test. Staff members of the COOP store in Tartu are putting up posters, advertising for the participation in the test. One day after the start, we already have the first downloads from the app store and the first customers have installed the app on their phone. We all are very excited to observe the usage of the app and to find out how customers feel about the ASSET-service.

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Visitors of all ages, from children to seniors visited the ASSET stand at the science fair on 13.04.2018. The visitors had the opportunity to try out the localisation with a 3D-Scan of a room.
Apart from the functionalities that have been programmed for the ASSET app, other interesting questions and ideas were given as a feedback from visitors. For example, the utilisation of the localisation tool for blind people or for locating certain products or product groups in the store, was suggested.

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On 21st March, retailers, consumers and environmental and food experts had the opportunity to get an overview of the ASSET project and get a feel of the mobile app. We had lots of interesting discussions and got good and useful input for the future. Depending on the perspective, either from a consumer’s or retailer’s point of view, the ASSET app offers different interesting aspects.

What do consumers want?
One of the most interesting features for consumers is the direct comparison of 2 or more products with one click. Also, the possibility of defining individual ranking criteria that can be changed quickly adds a dimension that cannot be found elsewhere. This way, the ASSET app seems to be able to fulfill the consumer’s need to make shopping decisions that fit their current life situation as well as a wish to get more background information on products. Shopping for a sugar free diet as well as finding palm-oill free products can both be equally supported. The most important aspects from a consumer’s point of view for further developement are independence, transparency, intuitive usability and, of course, data protection.

What do retailers want?
For retailers, the app can be interesting for overcoming the lack of space in the shop for providing additional information. Even without installing the localisation tool in every single store, the ASSET app still seems to be a potentially useful service for customers. A data coverage of at least 80% of the product sortiment should be ensured, however, to avoid frustration of users.

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2ND GENERAL ASSEMBLY

For the second general assembly the consortium met with the advisory board again in Tartu, Estonia. While testing the app directly in the store, also the advisory board got a good impression of the progress of the project. The consortium could test the improvements of the app that had been added since the last project meeting in Estonia. Now, last preparations are being made for the start of the second field test.

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SOCIAL IMPACT DATA HACK 2017

The University of Tartu organised a datathon from 10th to 12th November 2017 with people of all ages and students from various universities. ETH Zürich offered sponsoring for the task “ASSET challenge: Smart Sustainable Shopping”. BIA and COOP offered guidance and mentoring for the participants. With three groups taking on the challenge, this topic was the most popular amongst in the event. Apart from the fun and interesting experience that all the participants had in the event, the ASSET project got valuable input for possible additional data sources on products or brands.

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The ASSET project was invited to host a workshop at the Ethical Consumer Conference 2017 in London.
The Ethical Consumer Organization is working on providing product ratings for consumers for more than 25 years, ASSET used this opportunity to involve interested participants and experts for contributing to individual product ratings ASSET offers to its users.
It was a very valueable conference and also a great opportunity to share visions and spirits.

http://www.ethicalconsumer.org/conference2017

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TESTING THE APP

After successfully installing all the beacons, the team is finally ready to test the app. After a quick introduction into the app, the team members start walking around the shop and trying out the different locations. With the “find me” button, the app is automatically suggesting the product groups that are in the shelves in front of the phone. Except for a few minor improvements that are needed, we are all excited to see that the localisation is working. With this result, we are all looking forward to the next field test with consumers.

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After bringing all the equipment to the store, the most important task is the positioning of the beacons. Different places have to be tested for the beacons to ensure the best functionality for the localisation module. Another important aspect for the positioning is to find hiding places, so customers don’t get distracted during their shopping. With the help of the beacons, the ASSET App is able to localise the consumers position in the store and consequently help with their shopping decision without scanning every single product. On the pictures you can see how the beacons look like and how the project team managed to mount them on the shelves.

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